AI Insights · Timothy · July 2021
Top 5 Casual Games Performance in the United Kingdom, Q2 2021
Analyzing the performance of the top 5 casual games in the United Kingdom during Q2 2021, combining data from both iOS and Android platforms.
In the second quarter of 2021, the casual games category in the United Kingdom showcased notable trends across top-performing apps. Here, we dive into the performance of the top 5 casual games, with data sourced from Sensor Tower.
Score! Hero 2023 from First Touch Games Ltd. saw its weekly revenue peak early in the quarter at around $90K in the week of April 26. However, this figure gradually declined to approximately $30K by the end of June. Weekly downloads mirrored this trend, starting strong at 232K in late April but decreased to about 43K by the end of the quarter. Despite these declines, the game maintained a relatively high number of weekly active users, starting at 467K in early May and tapering off to approximately 222K by the end of June.
Crash Bandicoot: On the Run! by King experienced a notable drop in weekly revenue, from $41K at the end of March to around $4.6K by late June. Weekly downloads also saw a substantial decline, starting at 263K and falling to roughly 16.5K over the quarter. The game’s weekly active users followed a similar downward trajectory, beginning at 1.16M and ending at about 147K by the end of June.
Project Makeover from Magic Tavern, Inc. displayed a more stable revenue stream, averaging around $220K to $230K per week throughout the quarter. Weekly downloads fluctuated but remained fairly consistent, ranging from 36K to 78K. The number of weekly active users showed slight variations, maintaining an average of around 350K throughout the period.
BitLife - Life Simulator by Candywriter, LLC saw a significant spike in weekly revenue at the end of April, reaching approximately $91K. However, this figure dipped to around $38K by early June. Weekly downloads peaked at 72K in late April and then stabilized around 32K by the end of June. Despite these fluctuations, the game maintained a robust number of weekly active users, peaking at 784K in early May before settling at approximately 560K by the end of the quarter.
Among Us! from InnerSloth LLC experienced a gradual decline in weekly revenue, starting at $34K at the end of March and dropping to around $4.9K by late June. Weekly downloads showed a downward trend as well, starting at 70K and ending at around 41K. The game’s weekly active users started at 870K and decreased to about 323K by the end of June.
For more detailed insights and data, visit Sensor Tower.
